OUR STORY

You deserve to look your best, every single day.

Salfa was born out of this question: Is there any sophisticated outerwear that is able to match the dynamics of modern, everyday lives?

Hence, we decided to create our own line of Abaya that is not just versatile, but also effortlessly chic enough to make a statement.

Blurring the lines between the traditional, modest Abayas and timeless outerwear...

Every piece is produced with style, longevity, and functionality in mind, by combining fine tailoring and the eye for aesthetics to create an impeccable piece of outerwear. A testament to that is our denim collection, which launched in 2022 and quickly became a staple in every bold woman's wardrobe.

Form meets function, as they say, Salfa is created for modern women to help them embrace their individuality and explore endless possibilities through their everyday outfits.

Our Mission

To provide modern women with outfits that are able to deliver both in function and style on every occasion. Our pieces are made entirely within Dubai, produced in small batches with a big heart. The brand reflects a combinational effort from many creatives around Dubai who bring innovation and new perspective that results in a sustainable growth.